As the Associate Vice President and User Experience Designer II at City National Bank, John A. plays a pivotal role in shaping the digital landscape of the bank’s public-facing websites. With a strong foundation in Enterprise UX and a keen focus on user-centered design, John...
As the Associate Vice President and User Experience Designer II at City National Bank, John A. plays a pivotal role in shaping the digital landscape of the bank’s public-facing websites. With a strong foundation in Enterprise UX and a keen focus on user-centered design, John leads the creative strategy and execution of projects that enhance customer engagement and satisfaction. His expertise spans across various domains, including responsive web design, design thinking, and art direction, allowing him to craft seamless and inclusive experiences that cater to diverse user needs.
One of John's key projects includes the development of the Private Banking 'Find a Banker' profile section, where he collaborated closely with the User Research and Client Insights team. By leveraging tools like usertesting.com and engaging in both moderated and unmoderated testing with inner circle clients, John ensures that the design solutions are not only visually appealing but also grounded in real user feedback. His methodical approach, combined with Agile methodologies, enables him to iterate quickly and effectively, responding to user needs and market trends.
John’s proficiency in industry-standard tools such as Adobe Creative Suite, Adobe XD, and OmniGraffle enhances his ability to deliver high-quality design solutions that resonate with users. Additionally, his experience working with third-party vendors like C Space enriches his understanding of broader market dynamics and user behavior. Through his dedication to creating accessible and engaging digital experiences, John A. continues to drive innovation at City National Bank, making a significant impact on the overall user experience in the financial services sector. For more insights into his work, visit his portfolio at www.johnadlai.com or connect with him on LinkedIn at [email protected].
