Johanna Guzmán, as a Founding Partner at J&P Marketing, exemplifies the intersection of creativity and analytical prowess in the fast-paced world of e-commerce. With a robust focus on Amazon Seller Success, Johanna has been instrumental in guiding clients through the complexities of launching and optimizing...
Johanna Guzmán, as a Founding Partner at J&P Marketing, exemplifies the intersection of creativity and analytical prowess in the fast-paced world of e-commerce. With a robust focus on Amazon Seller Success, Johanna has been instrumental in guiding clients through the complexities of launching and optimizing their seller and vendor accounts across North America and Europe. Her expertise encompasses a comprehensive suite of services, including account creation, Amazon Brand Registry, FBA enrollment, and meticulous inventory management.
One of Johanna's standout projects involves enhancing client visibility and sales performance through A+ Content Creation and strategic Amazon Ads campaigns. By leveraging the Amazon Advertising Console, she crafts targeted campaigns that utilize A/B testing to refine messaging and maximize ROI. Her analytical mindset allows her to dissect sales analytics and Key Performance Indicators (KPIs), ensuring that each campaign is data-driven and results-oriented.
Johanna’s proficiency with tools like Pivot Tables and advanced Excel formulas further empowers her to extract actionable insights from complex datasets, enabling her clients to make informed decisions. Beyond her technical skills, her exceptional interpersonal abilities foster strong client relationships, ensuring that customer service remains at the forefront of her approach. With a passion for media relations and social media communications, Johanna also integrates innovative launch strategies that resonate with diverse audiences, solidifying her role as a pivotal figure in the marketing landscape. Her commitment to excellence and problem-solving acumen positions her as a trusted partner for brands looking to thrive in the competitive e-commerce arena.
