Joetta Velasquez Bessenhoffer serves as the Senior Manager of Event Operations at the Museum of Pop Culture (MoPOP), where she leverages her extensive experience in event production and venue management to create unforgettable experiences that resonate with diverse audiences. In her current role, Joetta leads...
Joetta Velasquez Bessenhoffer serves as the Senior Manager of Event Operations at the Museum of Pop Culture (MoPOP), where she leverages her extensive experience in event production and venue management to create unforgettable experiences that resonate with diverse audiences. In her current role, Joetta leads a dynamic Events Team, overseeing the strategic direction of production management and operations for a variety of events, including concerts, exhibitions, and community gatherings. Her commitment to fostering an inclusive environment is evident in her approach to collaboration, as she actively partners with artists, musicians, and small businesses to ensure that every event not only entertains but also uplifts the community.
Joetta’s key projects at MoPOP include the curation of experiential events that highlight emerging talent and celebrate cultural diversity. By integrating innovative marketing strategies and leveraging social media platforms, she effectively promotes these events, driving engagement and attendance. Her expertise in vendor management and hospitality ensures that every detail is meticulously planned, from logistics to guest experience, creating a seamless and enjoyable atmosphere for all attendees.
With a strong foundation in performing arts and live events, Joetta is dedicated to generating equitable social and economic impact through her work. She believes in the power of events to foster meaningful connections and drive positive change, making her a vital force in the event industry ecosystem. As she continues to push the boundaries of event operations at MoPOP, Joetta remains committed to building a vibrant community where creativity and collaboration thrive.
