As the Owner and Driver of Willman Racing, Joel Willman brings a wealth of experience and a rich legacy to the world of auto racing. With a lineage steeped in motorsport history, including induction into the Indianapolis Hall of Fame and the National Sprint Car...
As the Owner and Driver of Willman Racing, Joel Willman brings a wealth of experience and a rich legacy to the world of auto racing. With a lineage steeped in motorsport history, including induction into the Indianapolis Hall of Fame and the National Sprint Car Hall of Fame, Joel embodies the passion and dedication that define a fourth-generation race car driver. Since transitioning to the Dirt Late Model series in 2017, he has not only honed his driving skills but has also embraced the complexities of team management and marketing within the racing industry.
At Willman Racing, Joel is committed to fostering a collaborative environment that emphasizes teamwork and innovation. His key projects often revolve around enhancing the team's performance on the track while simultaneously exploring strategic marketing partnerships. Joel actively seeks to engage with companies looking to tap into the vibrant and loyal fan base that auto racing attracts. His expertise in outside sales and customer relationship management (CRM) allows him to effectively communicate the unique value propositions that sponsorships in racing can offer, including brand visibility and consumer engagement.
In addition to his driving and management roles, Joel leverages his skills in live events and media relations to create memorable experiences for fans and partners alike. His passion for the sport is matched only by his commitment to building lasting relationships that benefit both his team and the brands he collaborates with. As Willman Racing continues to grow and evolve, Joel remains focused on driving success both on and off the track, making him a dynamic force in the world of motorsports.
