As the Director of Ecommerce at Capezio Ballet Makers Inc., Joel Susini plays a pivotal role in shaping the company's digital landscape and driving its online sales strategy. With a keen focus on the global strategy, Joel oversees the implementation and maintenance of all Capezio...
As the Director of Ecommerce at Capezio Ballet Makers Inc., Joel Susini plays a pivotal role in shaping the company's digital landscape and driving its online sales strategy. With a keen focus on the global strategy, Joel oversees the implementation and maintenance of all Capezio ecommerce websites, ensuring that they not only reflect the brand's rich heritage in dance apparel but also meet the evolving needs of its diverse customer base. His expertise in digital marketing encompasses a wide range of channels, including email campaigns, search engine optimization (SEO), search engine marketing (SEM), affiliate marketing, and retargeting strategies, all aimed at enhancing site performance and maximizing ecommerce channel sales.
Joel's proficiency in trend analysis allows him to stay ahead of the curve in the competitive dancewear market, leveraging insights to inform product offerings and promotional strategies. His adeptness with tools such as Microsoft Excel and SAP ERP enables him to generate detailed reports that inform decision-making and optimize operational efficiency. Additionally, his skills in web design and services, particularly with platforms like Magento, empower him to create a seamless and engaging online shopping experience for customers.
Key projects under Joel's leadership include the launch of innovative marketing campaigns that have significantly boosted brand visibility and customer engagement, as well as the optimization of the ecommerce platform to enhance user experience and increase conversion rates. With a commitment to excellence and a passion for the arts, Joel Susini continues to drive Capezio's ecommerce initiatives, ensuring that the brand remains a leader in the dance apparel industry.
