As the Director of Marketing at Marous Brothers Construction, Joel Maas plays a pivotal role in shaping the company's brand narrative and driving its marketing initiatives within the competitive landscape of the commercial construction industry. With nearly two decades of experience, Joel has honed his...
As the Director of Marketing at Marous Brothers Construction, Joel Maas plays a pivotal role in shaping the company's brand narrative and driving its marketing initiatives within the competitive landscape of the commercial construction industry. With nearly two decades of experience, Joel has honed his expertise in digital marketing, content marketing, and integrated communications strategies, which are essential for a firm that prides itself on innovation and quality. His leadership is instrumental in positioning Marous Brothers as not only a regional leader but also as a fast-growing firm in the Midwest, effectively leveraging B2B marketing tactics to engage key stakeholders and clients.
Joel is currently spearheading several key projects that focus on enhancing the company’s digital presence and expanding its outreach through targeted marketing automation and PPC campaigns. His creative direction ensures that all messaging aligns with the company's core values and resonates with its audience, whether through compelling copywriting or engaging social media content. Additionally, Joel excels in event management and trade show participation, crafting experiences that showcase Marous Brothers' commitment to excellence and innovation in construction.
His ability to articulate complex ideas in a clear and impactful manner has made him a sought-after public speaker at industry conferences, where he shares insights on branding and marketing trends in construction. With a strong emphasis on customer service and relationship-building, Joel is dedicated to fostering connections that drive business growth and enhance the overall client experience. Under his guidance, Marous Brothers Construction continues to strengthen its market position, demonstrating the power of strategic marketing in a traditionally competitive industry.
