As the Vice President of Sales at Oak Cliff Beverage Works, Joel Gray leverages his extensive background in the Grocery and Food Service Industry to drive growth and elevate the brand's presence in a competitive market. With a strong focus on integrity and customer service...
As the Vice President of Sales at Oak Cliff Beverage Works, Joel Gray leverages his extensive background in the Grocery and Food Service Industry to drive growth and elevate the brand's presence in a competitive market. With a strong focus on integrity and customer service excellence, Joel has been instrumental in developing strategic partnerships and key account management initiatives that have significantly expanded the company’s reach. His expertise in analytics and competitive analysis allows him to identify market trends and consumer insights, enabling Oak Cliff Beverage Works to tailor its offerings to meet the evolving demands of customers.
Currently, Joel is spearheading several key projects aimed at enhancing the brand's visibility and market penetration. One of his primary initiatives includes the implementation of advanced merchandising strategies that highlight the unique selling propositions of their handcrafted, all-natural soft drinks. By utilizing tools like Spectra and IRI, he analyzes sales data to optimize product placement and promotional activities, ensuring that the brand resonates with both retailers and consumers alike.
In addition to his sales management responsibilities, Joel is deeply involved in procurement and finance, ensuring that the company maintains its commitment to using premium ingredients while managing costs effectively. His collaborative approach with broker management has also strengthened relationships across the supply chain, fostering a culture of service excellence that aligns with Oak Cliff Beverage Works' mission. With his dynamic leadership and a proven track record of success, Joel Gray continues to drive innovation and growth, solidifying the company’s position as a leader in the beverage industry.
