As the Director of Digital Marketing and Platforms at SANS Institute, Joel Anker brings over two decades of expertise in crafting and executing comprehensive digital marketing strategies that resonate across both B2B and B2C landscapes. His current role involves not only the oversight of a...
As the Director of Digital Marketing and Platforms at SANS Institute, Joel Anker brings over two decades of expertise in crafting and executing comprehensive digital marketing strategies that resonate across both B2B and B2C landscapes. His current role involves not only the oversight of a dynamic digital marketing team but also the strategic development of a robust marketing technology platform that enhances user engagement and drives measurable results. Joel is particularly adept at creating seamless and intuitive user journeys, ensuring that every touchpoint is optimized for maximum impact and aligned with overarching marketing objectives.
At SANS Institute, Joel is spearheading key projects that leverage advanced web analytics and SEO techniques to enhance online visibility and lead generation efforts. His strategic approach to email marketing and direct marketing campaigns has significantly improved customer acquisition rates, while his expertise in CRM systems has fostered deeper connections with both prospective and existing clients. Joel's commitment to integrating new media into traditional marketing frameworks ensures that SANS remains at the forefront of digital innovation in the cybersecurity education sector.
With a keen eye for detail and a passion for digital strategy, Joel Anker is dedicated to refining marketing processes that not only drive growth but also enhance the overall customer experience. His leadership in developing data-driven strategies is pivotal in navigating the complexities of the digital landscape, making him an invaluable asset to the SANS Institute as it continues to evolve and expand its reach in an increasingly competitive market.
