As the Director of Digital Marketing and Platforms at SANS Institute, Joel Anker leverages over twenty years of extensive experience in crafting and executing innovative digital marketing strategies that drive measurable results. His role is pivotal in building a robust marketing technology platform that enhances...
As the Director of Digital Marketing and Platforms at SANS Institute, Joel Anker leverages over twenty years of extensive experience in crafting and executing innovative digital marketing strategies that drive measurable results. His role is pivotal in building a robust marketing technology platform that enhances the user experience across all digital touchpoints. Joel's expertise spans both B2B and B2C sectors, allowing him to create seamless and intuitive user journeys that align with the organization's marketing objectives.
At SANS Institute, Joel leads a dynamic digital marketing team, focusing on the integration of advanced technologies and analytics to optimize performance. His strategic initiatives encompass a wide array of digital marketing disciplines, including SEO, SEM, and PPC, ensuring that the organization's online presence is not only visible but also compelling. By harnessing the power of Salesforce.com and database marketing, Joel effectively segments audiences and tailors campaigns that resonate with diverse customer profiles.
Key projects under Joel’s leadership include the redesign of the SANS website to enhance user engagement and streamline the e-commerce experience, as well as the implementation of data-driven marketing processes that improve conversion rates. His commitment to continuous improvement and innovation positions SANS Institute at the forefront of the cybersecurity education landscape. With a keen eye on emerging trends in social media marketing and analytics, Joel is dedicated to fostering a culture of agility and responsiveness within the digital marketing team, ensuring that SANS remains a leader in delivering high-quality educational resources to its audience.
