As the Vice President of Business Development at Common Goal Systems, Joe Granda leverages his extensive experience in technology marketing to drive growth and innovation within the educational sector. With a proven track record of scaling businesses by 30-100% annually, Joe has been instrumental in...
As the Vice President of Business Development at Common Goal Systems, Joe Granda leverages his extensive experience in technology marketing to drive growth and innovation within the educational sector. With a proven track record of scaling businesses by 30-100% annually, Joe has been instrumental in enhancing the company's go-to-market strategies, particularly for its flagship products, TeacherEase and SchoolInsight. Under his leadership, TeacherEase has evolved into one of the most user-friendly online gradebooks, seamlessly integrating traditional grading methods with standards-based learning (SBL) and differentiated instruction, thereby empowering educators to tailor their teaching approaches to meet diverse student needs.
Joe's expertise in enterprise software and account-based marketing (ABM) has enabled him to forge strategic partnerships that enhance product visibility and adoption in schools across the country. His focus on lead generation and demand generation has resulted in a robust pipeline of opportunities, ensuring that Common Goal Systems remains at the forefront of educational technology. Additionally, Joe's experience in building and managing global teams has fostered a collaborative culture that drives innovation and responsiveness to market demands.
Currently, Joe is spearheading key projects aimed at expanding the reach of SchoolInsight, a comprehensive Student Information System designed specifically for small to medium-sized districts and non-public schools. By integrating advanced e-commerce strategies and direct marketing techniques, he is positioning Common Goal Systems to capture new market segments and enhance customer engagement. With his entrepreneurial spirit and strategic mindset, Joe Granda is not only shaping the future of educational technology but also empowering educators to improve student outcomes through effective and innovative solutions.
