As the North American Azure Go-To-Market (GTM) Lead and Senior Director at Avanade, Joe Crabtree leverages his extensive background in technology and software development to spearhead initiatives that drive business growth and innovation in cloud solutions. With a career rooted in a lifelong passion for...
As the North American Azure Go-To-Market (GTM) Lead and Senior Director at Avanade, Joe Crabtree leverages his extensive background in technology and software development to spearhead initiatives that drive business growth and innovation in cloud solutions. With a career rooted in a lifelong passion for technology, Joe's journey began with coding on an Apple IIe and has evolved into a leadership role where he assesses organizational technology and operational needs. His expertise in cloud computing, particularly within the Azure ecosystem, positions him as a pivotal figure in Avanade's strategy to enhance Azure Migration and Data Modernization services.
In his current role, Joe emphasizes the importance of "One Avanade" collaboration, working closely with sales, marketing, alliances, and regional teams to create cohesive strategies that amplify the impact of Azure offerings. He is instrumental in developing go-to-market strategies and executing Azure sales campaigns that align with industry trends and customer needs. By managing the Azure Specialist Seller Team, Joe ensures that Avanade's pursuit of cloud solutions is not only competitive but also tailored to meet the unique challenges faced by clients across North America.
Joe's technical acumen is complemented by his leadership skills, enabling him to foster a culture of innovation and collaboration within his team. His proficiency in languages such as C# and JavaScript, alongside a deep understanding of Microsoft technologies and Office 365, allows him to bridge the gap between technical execution and strategic vision. As he continues to drive Avanade's Azure initiatives, Joe remains committed to empowering organizations to harness the full potential of cloud technology, ultimately transforming their operations and enhancing their competitive edge in the digital landscape.
