As the Director of Market Research at Visit Knoxville, Joe Black leverages his two decades of experience in the travel industry to drive strategic insights that shape the region's tourism landscape. His expertise in market trends, research, and analysis is complemented by a deep understanding...
As the Director of Market Research at Visit Knoxville, Joe Black leverages his two decades of experience in the travel industry to drive strategic insights that shape the region's tourism landscape. His expertise in market trends, research, and analysis is complemented by a deep understanding of digital and social media dynamics, allowing him to craft data-driven strategies that resonate with both visitors and stakeholders. Joe is instrumental in compiling and analyzing valid and reliable market research and statistical data, focusing on the Knoxville market to identify key tourism trends, opportunities, and challenges.
In his current role, Joe has successfully designed and developed a comprehensive market research program that enhances public and internal understanding of the ever-evolving tourism and convention sectors. By consolidating complex data into actionable insights, he empowers decision-makers to implement effective marketing strategies that promote Knoxville as a premier travel destination. His ability to translate research findings into compelling narratives has made him an influential speaker and consultant in the industry, where he emphasizes the synergy between research and marketing.
Joe's commitment to excellence was recognized in 2020 when he received a prestigious industry award, underscoring his impact on tourism development. His skills in strategic planning, social media marketing, and public speaking further amplify his contributions, making him a vital asset to Visit Knoxville and the broader travel community. Through his leadership, Joe continues to foster a culture of innovation and insight, ensuring that Knoxville remains competitive in the dynamic tourism market.
