As the Director of Global Field Marketing & Events at Locusview, Jody White plays a pivotal role in shaping the company’s global brand strategy and driving revenue growth through innovative event experiences. With a keen understanding of the enterprise software landscape, Jody strategically orchestrates marketing...
As the Director of Global Field Marketing & Events at Locusview, Jody White plays a pivotal role in shaping the company’s global brand strategy and driving revenue growth through innovative event experiences. With a keen understanding of the enterprise software landscape, Jody strategically orchestrates marketing initiatives that resonate across diverse markets, including India, Australia, Europe, Latin America, the USA, and Canada. Her expertise lies in developing tailored marketing campaigns that not only enhance brand visibility but also cultivate a robust sales pipeline.
Jody's approach is characterized by her ability to leverage her extensive skills in sales management, business development, and social media marketing to create impactful trade shows and events. By meticulously planning and executing these experiences, she ensures that Locusview’s solutions are effectively showcased to potential clients, fostering meaningful connections that translate into new business opportunities. Her adeptness in budget management and professional services further enhances her capability to deliver high-quality, cost-effective events that align with the company’s strategic objectives.
Key projects under Jody's leadership include the launch of multi-regional marketing campaigns that integrate digital and in-person experiences, allowing Locusview to engage with stakeholders in a more personalized manner. By harnessing the power of social media and innovative marketing techniques, she amplifies the reach of these initiatives, ensuring that the company remains at the forefront of industry trends. Jody's commitment to excellence and her creative vision continue to drive Locusview’s success in a competitive marketplace, making her an invaluable asset to the organization.
