As the Director of Digital Audiences at Michigan Public, Jodi Westrick plays a pivotal role in shaping the station's digital landscape and enhancing its engagement with diverse audiences. With her extensive background in broadcast media, Jodi leads a dynamic team of five, encompassing both full-time...
As the Director of Digital Audiences at Michigan Public, Jodi Westrick plays a pivotal role in shaping the station's digital landscape and enhancing its engagement with diverse audiences. With her extensive background in broadcast media, Jodi leads a dynamic team of five, encompassing both full-time and part-time members, to drive innovative social media production and digital marketing initiatives. Her expertise in digital strategy is instrumental in setting the station’s overarching digital goals, ensuring alignment across critical departments such as programming, newsroom, marketing, development, and corporate sponsorship.
Jodi's leadership extends beyond mere oversight; she actively mentors her team, fostering a collaborative environment that encourages creativity and strategic thinking. Her commitment to digital tool development and data analysis empowers the station to leverage insights for improved audience engagement and fundraising efforts. By implementing effective digital traffic management strategies, Jodi ensures that Michigan Public not only reaches but resonates with its target demographics.
Her proficiency in journalism and storytelling, combined with a strong command of AP Style and headline writing, allows her to craft compelling narratives that captivate audiences across various platforms. Jodi's ability to navigate the fast-paced world of breaking news while maintaining a strategic focus on digital media positions Michigan Public as a leader in the industry. Through her innovative approach and dedication to excellence, Jodi Westrick continues to elevate the station's digital presence, making a lasting impact on the way audiences connect with public broadcasting.
