As the Marketing Director at the Arts Association in Newton County, Jodi Atkins plays a pivotal role in shaping the organization’s visibility and engagement within the community. With over nine years of experience in the nonprofit sector, Jodi has honed her expertise in devising comprehensive...
As the Marketing Director at the Arts Association in Newton County, Jodi Atkins plays a pivotal role in shaping the organization’s visibility and engagement within the community. With over nine years of experience in the nonprofit sector, Jodi has honed her expertise in devising comprehensive marketing and promotion strategies tailored specifically for arts programs and events. Her passion for supporting the arts and culture is evident in her innovative approach to outreach initiatives, where she combines traditional and digital marketing techniques to reach diverse audiences.
Jodi is responsible for creating and overseeing all marketing materials, ensuring that both digital and print communications resonate with the community. Her proficiency in graphic design and social media marketing allows her to craft visually appealing and compelling content that effectively communicates the value of the Association's offerings. By leveraging platforms such as Facebook and other social media channels, she amplifies the reach of the organization’s events, driving increased attendance and participation.
In addition to her marketing responsibilities, Jodi spearheads development campaigns aimed at boosting donations and tracking class registrations, which are crucial for sustaining the Association’s programs. Her exceptional time management skills and ability to work collaboratively with her team ensure that all initiatives are executed efficiently and effectively. Through her leadership, Jodi not only enhances the visibility of the Arts Association but also fosters a deeper appreciation for the arts within the Newton County community, creating lasting connections between artists and audiences.
