As the Vice President of Marketing at Q Mixers, Jocelyn Hurley is at the forefront of redefining the premium mixer landscape. With a keen understanding of audience segmentation and a robust background in brand strategy, she expertly navigates the complexities of both emerging challengers and...
As the Vice President of Marketing at Q Mixers, Jocelyn Hurley is at the forefront of redefining the premium mixer landscape. With a keen understanding of audience segmentation and a robust background in brand strategy, she expertly navigates the complexities of both emerging challengers and established brand heavyweights. Jocelyn's leadership is instrumental in driving brand equity and delivering measurable results, leveraging her extensive sales expertise to enhance P&L management and distributor relationships.
Currently, Jocelyn is spearheading several key projects aimed at elevating Q Mixers' market presence. One of her primary initiatives involves innovative product development, where she collaborates closely with cross-functional teams to create mixers that not only meet consumer demands but also set new industry standards. Her focus on experiential marketing campaigns has successfully engaged consumers in unique ways, fostering brand loyalty and enhancing the overall customer experience.
Jocelyn's proficiency in digital marketing and campaign strategies allows her to craft compelling narratives that resonate with diverse audiences, ensuring that Q Mixers remains a top choice for cocktail enthusiasts. By employing business process improvement techniques, she streamlines operations and optimizes marketing efforts, driving efficiency and effectiveness across all initiatives. With a passion for branding and identity, Jocelyn continues to position Q Mixers as a leader in the premium mixer category, making significant strides in both brand recognition and market share. Her multifaceted skill set and strategic vision are pivotal in navigating the dynamic beverage industry, ensuring Q Mixers not only meets but exceeds consumer expectations.
