Joanne Cetrino-Westervelt is a seasoned executive at the forefront of the entertainment and media landscape, currently serving as President of iPic Media and founder of JCW Consulting, LLC. With over two decades of experience, Joanne has cultivated a reputation as a result-oriented and forward-thinking leader,...
Joanne Cetrino-Westervelt is a seasoned executive at the forefront of the entertainment and media landscape, currently serving as President of iPic Media and founder of JCW Consulting, LLC. With over two decades of experience, Joanne has cultivated a reputation as a result-oriented and forward-thinking leader, adept at navigating the complexities of agency work, cable, online platforms, broadcast, and out-of-home (OOH) entertainment. At iPic Theaters, the nation’s only first-run luxury cinema circuit and award-winning culinary destination, she spearheads strategic initiatives that have propelled the company to achieve double-digit growth in the top ten markets.
Under Joanne's leadership, iPic Media has explored innovative partnership opportunities that extend beyond traditional advertising. Her expertise in media planning and strategic partnerships has enabled the company to forge impactful collaborations, including long-form content, segment sponsorships, feature film sponsorships, and product placement opportunities. This multifaceted approach not only enhances the cinematic experience for audiences but also drives substantial revenue growth for the brand.
Joanne's proficiency in digital media, mobile advertising, and media strategy positions her as a thought leader in the industry. She is passionate about leveraging emerging technologies to create new business development avenues and lead generation strategies that resonate with today’s consumers. As she continues to shape the future of luxury cinema and entertainment, Joanne remains committed to fostering creative solutions that elevate brand experiences and maximize audience engagement. Her vision and strategic acumen ensure that iPic Media remains at the cutting edge of the entertainment industry, setting new standards for excellence and innovation.
