Joanna Velarde is a dynamic leader and creative force at Escape Plan, where she serves as Co-Founder and Head of Production. With two decades of experience in marketing and events, Joanna has honed her expertise in connecting brands with audiences through innovative digital marketing strategies,...
Joanna Velarde is a dynamic leader and creative force at Escape Plan, where she serves as Co-Founder and Head of Production. With two decades of experience in marketing and events, Joanna has honed her expertise in connecting brands with audiences through innovative digital marketing strategies, impactful events, and compelling video content. Her passion for blending strategy and creativity is evident in her ability to drive relationships, forge connections, and build pipelines that elevate brand narratives.
In her current role, Joanna oversees the entire production process for television, film, digital, and branded content, ensuring that the company's creative vision is seamlessly translated into high-quality deliverables across various platforms. She is adept at orchestrating the life cycle of each production, employing comprehensive production plans that encompass everything from initial concept development to final execution. Her collaborative approach allows her to work effectively across departments, aligning creative and operational teams to achieve shared goals.
Joanna's key projects often involve strategic content marketing initiatives that leverage her skills in sponsorship sales and community engagement. By fostering partnerships and driving audience engagement, she has successfully positioned Escape Plan as a leader in the industry. Her robust foundation in media production, coupled with her expertise in contract negotiation and production management, enables her to navigate complex challenges and deliver exceptional results. As a multi-hyphenate professional, Joanna continues to push the boundaries of creativity and strategy, making a significant impact in the evolving landscape of digital media and production.
