Joanna Reijgersberg-Siew is a dynamic Co-Founder at Cranberry Ventures, where she leverages her extensive expertise in IoT, Data, and AI to drive innovative solutions in the B2B landscape. With over 20 years of international experience spanning the Netherlands, Sweden, Singapore, Indonesia, and the US, Joanna...
Joanna Reijgersberg-Siew is a dynamic Co-Founder at Cranberry Ventures, where she leverages her extensive expertise in IoT, Data, and AI to drive innovative solutions in the B2B landscape. With over 20 years of international experience spanning the Netherlands, Sweden, Singapore, Indonesia, and the US, Joanna has honed her skills in business development, corporate strategy, and software engineering. Her previous roles at industry leaders such as Avanade, Signify, Philips, and NXP have equipped her with a profound understanding of the technological landscape and market dynamics.
At Cranberry Ventures, Joanna is spearheading key projects that integrate advanced generative AI capabilities into traditional household goods, positioning the company to launch in the world's largest marketplace. This initiative not only reflects her commitment to innovation but also her ability to bridge the gap between cutting-edge technology and everyday consumer needs. By focusing on e-commerce strategies and leveraging her strong background in program and project management, Joanna is driving the transformation of conventional products into smart, connected solutions that enhance user experience.
Her leadership in change management and customer relationship management (CRM) ensures that Cranberry Ventures remains agile and responsive to market demands. Joanna's proficiency in data analysis and cloud applications further empowers her team to make informed decisions that foster growth and sustainability. As she continues to navigate the complexities of the tech landscape, Joanna Reijgersberg-Siew is poised to make a significant impact on the future of IoT and AI-driven solutions in the consumer goods sector.
