Joann Parker serves as the Vice President of Beauty and Wellness at Helen of Troy, where she plays a pivotal role in shaping the global marketing and innovation strategy for Braun's licensed diagnostic home health care devices, including thermometers and blood pressure monitors. With over...
Joann Parker serves as the Vice President of Beauty and Wellness at Helen of Troy, where she plays a pivotal role in shaping the global marketing and innovation strategy for Braun's licensed diagnostic home health care devices, including thermometers and blood pressure monitors. With over 25 years of experience in product development and marketing, Joann has a proven track record of driving sales growth and cultivating key accounts across various sectors, including salon, specialty beauty, and direct-to-consumer markets. Her expertise lies in managing multiple product lines and executing tailored product assortments that meet the diverse needs of consumers.
At Helen of Troy, Joann directs the product innovation pipeline for an impressive portfolio of beauty appliances under both licensed brands, such as Revlon and Bed Head, and owned brands like Drybar, Hot Tools, Curlsmith, and Gold N Hot. Her strategic approach to product management is complemented by her skills in budgeting and forecasting, competitive analysis, and team leadership, ensuring that each product not only meets market demands but also exceeds customer expectations.
Joann’s exemplary history in developing private label programs and her deep understanding of the fast-moving consumer goods (FMCG) landscape enable her to navigate the complexities of the beauty industry with agility and foresight. By leveraging her extensive knowledge and experience, she continues to drive innovation and brand strategy, positioning Helen of Troy as a leader in the beauty and wellness sector. Her commitment to excellence and passion for product innovation make her a key asset to the organization and a respected figure in the industry.
