Joann Kurtyak serves as the Director of Sponsorship Sales at CapRadio and NSPR, where she leverages over 20 years of extensive experience in sales leadership and advertising to drive revenue growth and foster strategic partnerships. In her current role, Joann is instrumental in developing and...
Joann Kurtyak serves as the Director of Sponsorship Sales at CapRadio and NSPR, where she leverages over 20 years of extensive experience in sales leadership and advertising to drive revenue growth and foster strategic partnerships. In her current role, Joann is instrumental in developing and executing innovative sponsorship strategies that resonate with CapRadio's audience—an influential demographic characterized by their professional success, community engagement, and intellectual curiosity. Her deep understanding of the public radio landscape allows her to effectively connect brands with a diverse and educated listener base, ensuring that sponsorship opportunities align with both the values of the community and the objectives of advertisers.
Under Joann's leadership, key projects have included the expansion of digital sponsorship initiatives and the enhancement of integrated marketing campaigns that span print, online, and mobile platforms. Her analytical skills and expertise in sales processes have enabled her to identify emerging trends and capitalize on new revenue streams, contributing to the overall success of a $60 million business operation with a dedicated team of 40 employees. Joann's management style emphasizes team building and empowerment, fostering an environment where sales managers and staff can thrive. By implementing strategic planning and effective account management practices, she has not only driven individual performance but also cultivated a culture of collaboration that enhances overall productivity. As a result, Joann continues to position CapRadio as a premier choice for marketers seeking to engage with a community-minded audience, solidifying its reputation as a leader in public radio sponsorship sales.
