Joan Schimmel serves as the Director of Consumer Research at PMD Advisory Services, LLC, a distinguished marketing research and consulting firm specializing in the senior living and healthcare sectors. In her pivotal role, Joan leverages her extensive expertise in both quantitative and qualitative research methodologies...
Joan Schimmel serves as the Director of Consumer Research at PMD Advisory Services, LLC, a distinguished marketing research and consulting firm specializing in the senior living and healthcare sectors. In her pivotal role, Joan leverages her extensive expertise in both quantitative and qualitative research methodologies to deliver tailored marketing research solutions that empower clients to make informed business decisions. Her work is instrumental in uncovering valuable consumer insights, enabling organizations to navigate the complexities of the market landscape effectively.
Joan’s current projects include leading comprehensive studies that explore consumer behavior trends within the senior living industry, focusing on the evolving needs and preferences of older adults and their families. By employing advanced data analysis techniques and tools such as SPSS, she transforms raw data into actionable intelligence that informs strategic planning and marketing initiatives. Her proficiency in conducting focus groups and advertising research allows her to capture nuanced perspectives that enrich the understanding of target demographics.
With a strong foundation in strategy and B2B marketing, Joan excels at bridging the gap between consumer insights and business objectives. Her ability to synthesize complex data into clear, strategic recommendations has made her a trusted advisor to clients seeking to enhance their market positioning and drive growth. As the landscape of senior living and healthcare continues to evolve, Joan remains committed to providing innovative research solutions that not only meet client needs but also contribute to the overall advancement of the industry.
