Joan Palmer serves as the Senior Digital Marketing Manager at VinFast US, where she plays a pivotal role in launching and establishing a new automotive brand in the competitive U.S. market. With a focus on introducing an all-electric smart SUV and an innovative eBike lineup,...
Joan Palmer serves as the Senior Digital Marketing Manager at VinFast US, where she plays a pivotal role in launching and establishing a new automotive brand in the competitive U.S. market. With a focus on introducing an all-electric smart SUV and an innovative eBike lineup, Joan is at the forefront of a transformative shift in the automotive industry. Her expertise in interactive marketing and media planning allows her to craft compelling campaigns that resonate with eco-conscious consumers, driving brand awareness and engagement.
In her current role, Joan manages multimillion-dollar budgets, leveraging her solid business acumen and entrepreneurial spirit to maximize ROI on marketing initiatives. She is adept at media buying and outdoor advertising, ensuring that VinFast’s messaging reaches the right audience through the most effective channels. Her strategic approach to lead generation has been instrumental in building a robust customer base, positioning VinFast as a formidable player in the electric vehicle landscape.
Joan’s high emotional intelligence and nurturing leadership style empower her to cultivate strong relationships within her team and with external partners. She is passionate about mentoring junior team members, fostering an environment where creativity can flourish. By orchestrating a collaborative atmosphere, Joan ensures that innovative ideas are not only generated but also executed effectively, driving the brand's mission forward. As VinFast continues to carve its niche in the automotive sector, Joan Palmer’s insights and leadership will undoubtedly play a crucial role in shaping its success.
