Joan McCrea serves as the Principal at McCrea & Associates, where she leverages her extensive marketing expertise to drive transformative strategies for a diverse portfolio of clients. With a Wharton MBA and a rich background at prestigious firms such as Ogilvy & Mather and McCann...
Joan McCrea serves as the Principal at McCrea & Associates, where she leverages her extensive marketing expertise to drive transformative strategies for a diverse portfolio of clients. With a Wharton MBA and a rich background at prestigious firms such as Ogilvy & Mather and McCann Erickson, Joan is adept at integrating creative and analytical approaches to align marketing initiatives with overarching business objectives. Her current role involves spearheading key projects that focus on revitalizing under-performing markets, enhancing customer acquisition and retention strategies, and developing differentiated market positioning that resonates with target audiences.
At McCrea & Associates, Joan has been instrumental in executing integrated marketing campaigns for industry leaders like Select Quote Insurance and Hewlett Packard. Her ability to conduct in-depth market research and apply insights into actionable strategies has led to significant improvements in client engagement and brand loyalty. Notably, her work with companies such as Comcast and Dacor Appliances showcases her proficiency in lead generation and product marketing, where she utilizes rapid prototyping techniques to test and refine marketing concepts swiftly.
Joan’s expertise extends beyond traditional marketing; she excels in internal communications and sales operations, ensuring that all stakeholders are aligned and informed throughout the marketing process. Her strategic vision and hands-on approach have earned her recognition as a trusted advisor in the marketing consulting space, making her a sought-after partner for organizations aiming to navigate complex market dynamics and achieve sustainable growth. Through her leadership at McCrea & Associates, Joan continues to set new benchmarks in the marketing industry, driving innovation and excellence in every project she undertakes.
