Joan Haney serves as the Executive Director of Major Donor and Planned Giving at East Tennessee PBS, where she leverages her extensive background in both non-profit and corporate sectors to drive significant growth in donor engagement and fundraising initiatives. With notable experience at prestigious organizations...
Joan Haney serves as the Executive Director of Major Donor and Planned Giving at East Tennessee PBS, where she leverages her extensive background in both non-profit and corporate sectors to drive significant growth in donor engagement and fundraising initiatives. With notable experience at prestigious organizations such as The Wall Street Journal and PBS, Joan excels in performance optimization and new business development, ensuring that East Tennessee PBS remains a vital resource for the community.
In her current role, Joan is instrumental in cultivating personal relationships with major donors and strategically planning fundraising and social events that not only educate but also highlight the invaluable contributions of local public television. Her expertise in effective proposal writing and contract negotiation plays a crucial role in securing funding and fostering long-term partnerships. Joan’s strategic planning abilities and P&L responsibility enable her to align fundraising efforts with the organization's broader goals, ensuring sustainability and growth.
Key projects under her leadership include innovative campaigns designed to raise awareness about the benefits of public television, particularly in underserved communities. By utilizing her skills in integrated marketing and media planning, she has successfully attracted a diverse range of donors, enhancing the station's ability to deliver quality programming. Joan's commitment to excellence in marketing, writing, and copy-editing further strengthens the station's outreach efforts, making her a pivotal figure in East Tennessee PBS's mission to inform, educate, and inspire.
