Jo Nicholas is a highly accomplished Global Brand Project Manager at Evoke, where she plays a pivotal role in steering the strategic direction and execution of brand initiatives for renowned clients such as William Hill, 888, and Mr Green. With a strong foundation in sales...
Jo Nicholas is a highly accomplished Global Brand Project Manager at Evoke, where she plays a pivotal role in steering the strategic direction and execution of brand initiatives for renowned clients such as William Hill, 888, and Mr Green. With a strong foundation in sales management and a proven track record of leading high-performing teams, Jo leverages her expertise to ensure the timely delivery of all brand projects and deliverables from the Global Brand Centre of Excellence. Her ability to implement robust sales strategies not only drives repeatable and consistent performance but also fosters a culture of collaboration among key stakeholders.
In her current role, Jo is responsible for managing the execution of group-level brand projects and programs, which involves coordinating with various teams to align on objectives and deliverables. Her strategic negotiation skills and experience in both B2B and B2C environments enable her to effectively manage relationships with stakeholders, ensuring that all brand initiatives resonate with target audiences and meet business goals. Jo’s passion for developing talent shines through in her management style, as she takes great pride in mentoring her team members and cultivating their professional growth.
Key projects under her leadership have included comprehensive brand refreshes and innovative marketing campaigns that have significantly enhanced brand visibility and engagement. Jo’s commitment to excellence, combined with her ability to navigate complex project landscapes, positions her as an invaluable asset to Evoke and a driving force behind the success of its key brands. Her insights into strategic sales plans and account management continue to shape the future of brand development within the organization.
