Jo Canagasuriam serves as the Director of Media Strategy at Media.Monks, where he leverages over 15 years of extensive experience in digital marketing to drive innovative and results-oriented media strategies. His role at Media.Monks, particularly in collaboration with YouTube, is pivotal in shaping how brands...
Jo Canagasuriam serves as the Director of Media Strategy at Media.Monks, where he leverages over 15 years of extensive experience in digital marketing to drive innovative and results-oriented media strategies. His role at Media.Monks, particularly in collaboration with YouTube, is pivotal in shaping how brands engage with their audiences through targeted paid media campaigns. Jo's expertise spans a wide array of digital channels, including PPC, Remarketing, Display Advertising, Google Shopping, and Paid Social, allowing him to craft comprehensive strategies that not only meet but exceed client KPIs.
At Media.Monks, Jo is currently leading key projects that focus on maximizing ROI through data-driven insights and advanced analytics. His analytical prowess enables him to identify new opportunities for growth, ensuring that campaigns are not only effective but also scalable. By integrating cutting-edge technologies and methodologies, he enhances the performance of paid search strategies, mobile search initiatives, and social media marketing efforts. Jo’s commitment to delivering measurable results is evident in his successful track record of optimizing paid search campaigns and implementing innovative solutions that drive revenue growth.
His previous experience at Firewood Marketing further solidified his skills in online advertising and search engine optimization (SEO), equipping him with a holistic understanding of the digital landscape. Jo's ability to navigate the complexities of digital marketing, combined with his passion for leveraging data to inform strategy, positions him as a thought leader in the industry, making significant contributions to the evolution of media strategy at Media.Monks.
