Jiyeon Kim serves as an Associate Professor in the Department of Retailing at the University of South Carolina, where she leverages her extensive expertise in social media marketing and customer experience management to shape the next generation of retail professionals. With a keen focus on...
Jiyeon Kim serves as an Associate Professor in the Department of Retailing at the University of South Carolina, where she leverages her extensive expertise in social media marketing and customer experience management to shape the next generation of retail professionals. With a keen focus on the intersection of technology and consumer behavior, Dr. Kim is at the forefront of research that explores how Internet retailing and product visualization technologies influence purchasing decisions. Her work not only enhances academic understanding but also provides actionable insights for retailers aiming to optimize their online presence and improve customer engagement.
Currently, Dr. Kim is leading several key projects that investigate the dynamics of online consumer behavior, particularly in the context of social media platforms. By analyzing how digital interactions affect consumer perceptions and decision-making processes, she contributes to the development of innovative marketing strategies that enhance retail promotion efforts. Her research findings have significant implications for businesses looking to adapt to the rapidly evolving digital landscape.
In addition to her research endeavors, Dr. Kim is dedicated to teaching and mentoring students, equipping them with essential skills in retail management, event planning, and social networking. Her leadership in the classroom fosters a collaborative learning environment where students can explore the latest trends in retailing and apply theoretical concepts to real-world scenarios. With a strong foundation in both academic research and practical application, Jiyeon Kim continues to make a meaningful impact on the field of retailing and the broader industry landscape.
