Jim Moisson, as the Owner and Founder of Skrazo Inc, brings a wealth of expertise and a deep-rooted passion for the wine industry, honed over an impressive 35-year career. His extensive background encompasses every facet of the wine business, from brand creation and strategic development...
Jim Moisson, as the Owner and Founder of Skrazo Inc, brings a wealth of expertise and a deep-rooted passion for the wine industry, honed over an impressive 35-year career. His extensive background encompasses every facet of the wine business, from brand creation and strategic development to navigating the complexities of the three-tier distribution system. At Skrazo Inc, Jim is dedicated to empowering wine brands to thrive in an increasingly competitive landscape. He leverages his vast network of industry relationships to facilitate crucial connections between clients and distributor leadership, ensuring that brands not only enter the market but do so with a compelling presence.
One of Jim's key projects involves collaborating with emerging wineries to develop tailored brand strategies that resonate with target consumers. By focusing on packaging innovation and price standards, he helps clients differentiate themselves in a crowded marketplace. His hands-on approach to wine education equips clients with the knowledge needed to make informed decisions, while his leadership skills foster a collaborative environment that drives results.
Jim's commitment to financial performance is evident in his meticulous P&L management, ensuring that every project aligns with the overarching business goals of his clients. His ability to make things happen is complemented by a keen understanding of sales processes, enabling successful product launches that capture market attention. As Skrazo Inc continues to grow, Jim remains steadfast in his mission to guide brands through the intricacies of the wine industry, helping them not only to survive but to flourish in a dynamic and ever-evolving market.
