Jillian Wallace serves as the Director of Social Media & Content at Randstad USA, where she leverages nearly fifteen years of expertise in corporate social media to drive innovative strategies that resonate with both B2B and B2C audiences. In her current role, Jillian oversees all...
Jillian Wallace serves as the Director of Social Media & Content at Randstad USA, where she leverages nearly fifteen years of expertise in corporate social media to drive innovative strategies that resonate with both B2B and B2C audiences. In her current role, Jillian oversees all aspects of Randstad USA’s comprehensive social media strategy, seamlessly integrating organic and paid initiatives to enhance brand visibility and engagement. Her leadership is pivotal in nurturing a vibrant community of over 1 million followers across platforms such as LinkedIn, Facebook, Instagram, and YouTube, where she fosters authentic connections and conversations.
Jillian's strategic vision is reflected in her successful management of key projects, including dynamic campaigns that not only elevate Randstad's brand presence but also contribute to the overall business objectives. She is adept at community management, ensuring that each interaction aligns with the company’s values and enhances the customer experience. Additionally, Jillian champions employee advocacy initiatives, empowering team members to share their insights and experiences, which further enriches the brand narrative.
Her proficiency in digital marketing and social media advertising, combined with her skills in marketing strategy and communications, enables her to craft compelling content that drives engagement and conversion. With a keen eye for emerging trends, including the integration of artificial intelligence in social media practices, Jillian is committed to keeping Randstad USA at the forefront of digital innovation. Her ability to train and mentor teams on best practices ensures that the organization not only meets but exceeds its social media goals, solidifying its position as a leader in the staffing industry.
