Jillian Kossman is a seasoned marketing leader with a robust background in B2B technology, currently serving as a Committee Member for the State Regulatory Committee at the National Cannabis Industry Association (NCIA). In this role, Jillian leverages her extensive expertise in marketing strategy and project...
Jillian Kossman is a seasoned marketing leader with a robust background in B2B technology, currently serving as a Committee Member for the State Regulatory Committee at the National Cannabis Industry Association (NCIA). In this role, Jillian leverages her extensive expertise in marketing strategy and project management to navigate the complex regulatory landscape of the cannabis industry. Her passion for educating stakeholders and fostering coalition building is evident in her commitment to creating valuable resources that empower businesses to thrive within this evolving sector.
At NCIA, Jillian is actively involved in key projects aimed at enhancing compliance and advocating for sensible regulations that support the growth of the cannabis industry. Her analytical mindset drives her to obsessively measure the impact of initiatives, ensuring that the strategies implemented are not only effective but also aligned with the broader goals of the association. With a deep understanding of email marketing, event planning, and advertising, she crafts compelling campaigns that resonate with diverse audiences, helping to elevate the industry's profile and engage stakeholders.
In her primary role as the leader of brand strategy and growth at IDScan.net, Jillian continues to refine her skills in digital marketing and content creation, utilizing platforms like HubSpot and WordPress to deliver rich, data-driven insights. Her proficiency with tools such as Adobe Creative Suite further enhances her ability to produce high-quality marketing materials that capture attention and drive engagement. As she navigates the intersection of technology and cannabis regulation, Jillian remains dedicated to providing value and fostering a collaborative environment that supports the industry's advancement.
