Jillian Kossman is an accomplished marketing leader with a wealth of experience in B2B technology, currently serving as a Committee Member on the State Regulatory Committee for the National Cannabis Industry Association (NCIA). In this role, Jillian leverages her expertise in strategic planning and public...
Jillian Kossman is an accomplished marketing leader with a wealth of experience in B2B technology, currently serving as a Committee Member on the State Regulatory Committee for the National Cannabis Industry Association (NCIA). In this role, Jillian leverages her expertise in strategic planning and public relations to navigate the complex regulatory landscape of the cannabis industry. Her passion for educating industries and coalition building is evident in her commitment to fostering collaboration among stakeholders, ensuring that the voice of the cannabis community is heard in legislative discussions.
At NCIA, Jillian is actively involved in key projects that aim to develop comprehensive regulatory frameworks that support the growth and sustainability of the cannabis sector. Her analytical mindset allows her to utilize data and analytics effectively, measuring the impact of initiatives and ensuring that the committee's efforts are aligned with industry needs. Jillian’s proficiency in marketing strategy and lead generation is instrumental in crafting compelling narratives that resonate with both policymakers and the public, enhancing the visibility and credibility of the cannabis industry.
In her current role leading brand strategy and growth at IDScan.net, she continues to apply her skills in social media and event planning to create rich content that educates and informs. Jillian’s dedication to providing value through insightful marketing initiatives not only strengthens her contributions to the NCIA but also positions her as a thought leader in the evolving landscape of cannabis regulation. With a keen eye for opportunity and a commitment to measurable impact, Jillian Kossman is a vital asset to both the NCIA and the broader cannabis community.
