Jill Robb is a dynamic fractional Chief Marketing Officer (CMO) and a vital member of the Communications Leadership Team at Business in the Community Northern Ireland. In her current role, she leverages her extensive expertise at the intersection of sales, marketing, and Revenue Operations (RevOps)...
Jill Robb is a dynamic fractional Chief Marketing Officer (CMO) and a vital member of the Communications Leadership Team at Business in the Community Northern Ireland. In her current role, she leverages her extensive expertise at the intersection of sales, marketing, and Revenue Operations (RevOps) to address key communications challenges faced by businesses today. With a strong focus on digital strategy and marketing automation, Jill is instrumental in guiding organizations to harness the power of technology and data to enhance their marketing effectiveness and drive revenue growth.
Her involvement with Business in the Community is particularly impactful, as the organization aims to inspire and support businesses in becoming a force for good. Jill actively collaborates with fellow leaders to share insights and develop strategies that promote corporate social responsibility and sustainable business practices. Her sectoral experience spans financial services, including banks, FinTechs, and InsurTechs, as well as manufacturing, providing her with a unique perspective on the diverse challenges and opportunities within these industries.
In addition to her leadership role, Jill is an international speaker and a guest lecturer at Ulster University, where she imparts her knowledge on MSc Digital Media Communications and Leadership. Her commitment to education extends to her work as a trainer and consultant for Econsultancy.com, where she equips professionals with the skills necessary to navigate the evolving digital landscape. With a robust skill set that includes systems thinking, managing change, and cyber risk management, Jill Robb is dedicated to empowering businesses to thrive in a complex and rapidly changing environment.
