Jill Larson is a seasoned leader currently serving on the Board of Directors for the Recreational Boating Association of Washington (RBAW), where she leverages her extensive experience in product strategy and marketing to advocate for the interests of boaters across the state. With over twenty...
Jill Larson is a seasoned leader currently serving on the Board of Directors for the Recreational Boating Association of Washington (RBAW), where she leverages her extensive experience in product strategy and marketing to advocate for the interests of boaters across the state. With over twenty years of expertise spanning the full product lifecycle—from research and development to branding and go-to-market strategies—Jill is adept at navigating complex business challenges and driving initiatives that enhance the recreational boating experience.
At RBAW, Jill plays a pivotal role in key projects that address critical issues such as marine taxes, derelict vessel programs, and personal safety regulations. Her high emotional intelligence (EQ) enables her to foster collaboration among diverse stakeholders, ensuring that the voices of boaters are heard in legislative discussions in both Washington D.C. and Olympia. Jill's leadership extends to the creation of marine parks, including the notable Sucia Marine State Park, showcasing her commitment to preserving marine life and promoting sustainable boating practices.
Her skills in sales management and customer advocacy are instrumental in driving demand generation and enhancing member engagement within the organization. By utilizing social media marketing and direct marketing strategies, Jill effectively communicates RBAW’s mission and initiatives, rallying support from the community and stakeholders alike. As a cross-functional team leader, she continues to champion innovative solutions that not only grow the bottom line but also enrich the recreational boating landscape in Washington.
