Jill Himelfarb serves as the Chief Marketing Officer at McCarter & English, LLP, where she leverages her extensive experience in legal marketing and business development to drive strategic initiatives that enhance client engagement and firm visibility. With over 20 years in the industry, Jill has...
Jill Himelfarb serves as the Chief Marketing Officer at McCarter & English, LLP, where she leverages her extensive experience in legal marketing and business development to drive strategic initiatives that enhance client engagement and firm visibility. With over 20 years in the industry, Jill has honed her expertise in account management, marketing communications, and business development, making her a pivotal figure in the firm’s growth trajectory.
At McCarter & English, Jill leads a dynamic marketing team, focusing on innovative strategies that align with the firm’s goals in litigation, mergers & acquisitions, and other key practice areas. Her leadership is characterized by a collaborative approach, fostering an environment where attorneys are empowered to build and strengthen client relationships. Jill’s commitment to professional development is evident in her mentorship of junior marketers and attorneys alike, helping them navigate the complexities of client engagement and market positioning.
Among her key projects, Jill has spearheaded initiatives that integrate digital marketing strategies with traditional outreach, enhancing the firm’s brand presence across multiple platforms. She has also played a crucial role in developing targeted campaigns that identify and capitalize on new business opportunities, ensuring that McCarter & English remains competitive in an ever-evolving legal landscape. Her adeptness in contract negotiation and licensing further complements her marketing acumen, allowing her to drive impactful results that resonate with both clients and stakeholders. Through her visionary leadership, Jill continues to elevate the firm’s marketing efforts, positioning McCarter & English as a leader in the legal industry.
