Jiggs Foster serves as the Chief Marketing and Revenue Officer at Sparrow Single-Family Rental Homes, where he plays a pivotal role in shaping the company's growth trajectory in the competitive real estate market. With a robust background in diverse industries, Jiggs brings a wealth of...
Jiggs Foster serves as the Chief Marketing and Revenue Officer at Sparrow Single-Family Rental Homes, where he plays a pivotal role in shaping the company's growth trajectory in the competitive real estate market. With a robust background in diverse industries, Jiggs brings a wealth of expertise in customer acquisition, branding, and strategic marketing. His leadership has been instrumental in driving topline growth and achieving Operator of the Year performance for Sparrow's start-up single-family rental business.
One of Jiggs's key initiatives has been the development of the 'Lease Happy' proposition, a consumer-centric approach that emphasizes tenant satisfaction and engagement. This innovative strategy not only enhances the leasing experience but also establishes a strong digital marketing footprint, effectively positioning Sparrow as a leader in the single-family rental sector. By partnering with Nuveen Real Estate, Jiggs ensures that the company's goals align with investor expectations, focusing on metrics that drive performance and accountability.
His role encompasses a comprehensive scope that includes business strategy, leasing operations, revenue generation, and customer experience oversight. Jiggs's ability to manage marketing budgets effectively and implement impactful campaigns has resulted in significant inbound lead generation, further solidifying Sparrow's market presence. With a foundation in brand training from Procter & Gamble and experience in private equity, Jiggs combines strategic thinking with executive leadership to foster a culture of excellence and innovation at Sparrow. His commitment to delivering exceptional results continues to drive the company's success in the evolving landscape of single-family rentals.
