Jiaojiao Shen serves as the Communications Manager at CRB, where she leverages over a decade of experience in broadcast journalism to craft compelling narratives that resonate with diverse audiences. In her current role, Jiaojiao is instrumental in overseeing both internal and external communications efforts, ensuring...
Jiaojiao Shen serves as the Communications Manager at CRB, where she leverages over a decade of experience in broadcast journalism to craft compelling narratives that resonate with diverse audiences. In her current role, Jiaojiao is instrumental in overseeing both internal and external communications efforts, ensuring that the company’s messaging is not only clear but also engaging. She develops and implements a robust editorial content strategy for various internal platforms, including the company intranet, all-employee emails, and town hall meetings, fostering a culture of transparency and collaboration.
Jiaojiao excels in collaborating with internal business partners to create multi-channel communications strategies that elevate messaging to key stakeholders. Her expertise in strategic planning and media relations allows her to effectively manage the production of both in-person and virtual events, ensuring that each communication initiative aligns with CRB's overarching goals and values. By utilizing her skills in writing, editing, and producing, she transforms complex information into accessible stories that inspire and inform.
Her background in journalism not only enriches her storytelling capabilities but also enhances her ability to navigate the fast-paced world of corporate communications. Jiaojiao’s commitment to excellence and her passion for storytelling make her a vital asset to CRB, as she continues to shape the company’s narrative and strengthen its brand presence in the industry. Through her innovative approach, she is dedicated to building meaningful connections within the organization and with external audiences, driving engagement and fostering a sense of community.
