As a Vice President in the Digital Solutions division of Citi’s Global Consumer Banking, Jessie Goodfellow plays a pivotal role in shaping the future of customer engagement through innovative digital strategies. With a focus on bridging the gap between marketing and digital solutions, Jessie leverages...
As a Vice President in the Digital Solutions division of Citi’s Global Consumer Banking, Jessie Goodfellow plays a pivotal role in shaping the future of customer engagement through innovative digital strategies. With a focus on bridging the gap between marketing and digital solutions, Jessie leverages her expertise as a Marketing Solutions Subject Matter Expert (SME) to drive impactful initiatives that enhance user experience across multiple platforms, including desktop, tablet, and mobile devices.
Currently, Jessie leads the innovation scope and vision for the personalization roadmap, ensuring that all digital products are not only user-centric but also scalable and accessible. Her work involves overseeing the development and enhancement of technical capabilities that are critical for delivering seamless customer experiences. A notable achievement includes the architecture of a new mobile marketing tool, designed to provide customized solutions for each campaign, thereby improving engagement and conversion rates.
Jessie's proficiency in project management and user-centered design enables her to navigate complex challenges and implement effective solutions that resonate with diverse customer segments. She is adept at utilizing tools such as Salesforce Sales Cloud and Maximizor, which further enhances her ability to deliver data-driven insights that inform strategic decision-making. By fostering collaboration among digital teams and championing innovative marketing solutions, Jessie is not only enhancing Citi's digital landscape but also setting new benchmarks for excellence in customer engagement within the financial services industry. Her commitment to continuous improvement and problem-solving positions her as a key player in Citi's ongoing digital transformation journey.
