Jessica Terashima is a seasoned Senior Content Strategist at Blue Shield of California, where she leverages her extensive background in content design and strategy to enhance user experiences across digital platforms. With over a decade of experience as a copywriter and strategist for renowned brands...
Jessica Terashima is a seasoned Senior Content Strategist at Blue Shield of California, where she leverages her extensive background in content design and strategy to enhance user experiences across digital platforms. With over a decade of experience as a copywriter and strategist for renowned brands like DIRECTV and Disney, Jessica has honed her ability to craft compelling narratives that resonate with diverse audiences. At Blue Shield, she plays a pivotal role in guiding UX content design for digital product development, ensuring that usability, consistency, and clarity are at the forefront of every project.
One of Jessica's key projects involves defining the messaging hierarchy for member benefits detail pages, where she meticulously highlights user needs to create a seamless and informative experience. Her expertise in user-centered design allows her to streamline complex content, such as the prospect cost calculator, by eliminating jargon and enhancing accessibility for all users. In addition to her project work, Jessica is dedicated to mentoring junior team members, modeling a strategic approach to UX writing that fosters growth and innovation within her team.
Her skills in digital strategy, web design, and interactive marketing enable her to effectively collaborate with cross-functional teams, driving initiatives that elevate Blue Shield’s online branding and engagement. Jessica’s commitment to community management and creative strategy not only enhances the user experience but also positions Blue Shield of California as a leader in the healthcare industry, dedicated to empowering its members through clear and effective communication.
