As the Director of Audience at the San Francisco Chronicle and SFGATE, Jessica Shaw plays a pivotal role in shaping the way news is consumed and engaged with in Northern California. Leading the audience and engagement journalism teams, she is at the forefront of breaking...
As the Director of Audience at the San Francisco Chronicle and SFGATE, Jessica Shaw plays a pivotal role in shaping the way news is consumed and engaged with in Northern California. Leading the audience and engagement journalism teams, she is at the forefront of breaking news coverage and trending stories, ensuring that the Chronicle remains a vital source of information for its readers. Under her leadership, the team not only responds to the immediate news cycle but also actively engages with the audience through innovative live journalism products and utility-driven news content that addresses the community's needs.
Jessica's expertise spans a wide array of digital media strategies, including SEO optimization, social media engagement, and analytics-driven decision-making. She skillfully manages a diverse team of reporters and editors, fostering a collaborative environment that prioritizes audience connection and relevance. By leveraging emerging trends in journalism and new media, Jessica ensures that the Chronicle's digital platforms are not just informative but also interactive and engaging, enhancing the reader experience.
Her commitment to audience strategy is reflected in the Chronicle's newsletters and mobile content, which are designed to meet readers where they are, providing timely updates and in-depth analysis. With a keen eye for news writing and copy editing, Jessica is dedicated to maintaining high journalistic standards while adapting to the fast-paced digital landscape. Her leadership is instrumental in navigating the complexities of modern journalism, making the San Francisco Chronicle a trusted and dynamic source of news in an ever-evolving media environment.
