Jessica Salley is a dynamic and innovative Senior Director of Marketing at TRC Healthcare, where she leverages over a decade of experience in both B2C and B2B marketing to drive impactful strategies in the healthcare and SaaS sectors. With a robust background in data science,...
Jessica Salley is a dynamic and innovative Senior Director of Marketing at TRC Healthcare, where she leverages over a decade of experience in both B2C and B2B marketing to drive impactful strategies in the healthcare and SaaS sectors. With a robust background in data science, Jessica excels in crafting data-informed, human-centered marketing programs that resonate with diverse audiences. Her current role involves leading the eCommerce and B2C marketing strategy, where she not only manages a dedicated team but also oversees the marketing budget to ensure optimal resource allocation and return on investment.
At TRC Healthcare, Jessica is spearheading key projects that enhance customer engagement and streamline the user experience across digital platforms. She employs advanced business intelligence (BI) tools and Microsoft SQL Server to analyze market trends and consumer behavior, enabling her to make informed decisions that align with the company's strategic goals. Her expertise in email marketing and event marketing strategy has been pivotal in launching successful campaigns that drive brand awareness and customer loyalty.
Jessica's unique perspective, shaped by her early career in the music industry, allows her to approach marketing challenges with creativity and a fresh outlook. She is passionate about storytelling and effective communication, which she believes are essential in connecting with audiences in the healthcare space. As she continues to innovate at TRC Healthcare, Jessica remains committed to leveraging her skills in editing, writing, and strategic planning to elevate the company’s marketing initiatives and contribute to its mission of improving healthcare outcomes.
