Jessica Romeo serves as the Director of Product Strategy, User Research, and Service Design at Firefly Health, where she plays a pivotal role in shaping the future of healthcare through innovative product development and user-centered design. With a strong commitment to collaboration, Jessica leads cross-functional...
Jessica Romeo serves as the Director of Product Strategy, User Research, and Service Design at Firefly Health, where she plays a pivotal role in shaping the future of healthcare through innovative product development and user-centered design. With a strong commitment to collaboration, Jessica leads cross-functional teams that encompass business stakeholders, designers, engineers, and product managers, ensuring that every voice is heard and integrated into the design process. Her expertise in user research allows her to delve deep into the needs and experiences of users, translating insights into actionable strategies that drive operational efficiency and enhance member satisfaction.
At Firefly Health, Jessica is currently spearheading key projects aimed at refining product experiences and operational workflows. By employing agile application development methodologies, she fosters a culture of co-creation, where team members collaboratively brainstorm and iterate on solutions that are not only innovative but also grounded in real-world user insights. Her leadership style emphasizes people management and team empowerment, creating an environment where creativity thrives and clinical outcomes are prioritized.
Jessica’s proficiency in tools such as InDesign and wireframing complements her strategic vision, enabling her to effectively communicate ideas and concepts to diverse audiences. Her holistic approach to product strategy ensures that every initiative aligns with the overarching business goals while addressing the nuanced challenges faced by users in the healthcare landscape. As a passionate advocate for human-centered design, Jessica continues to leverage her skills to create meaningful, positive changes in healthcare, making a lasting impact on the lives of members and the broader community.
