Jessica Pryor serves as the Insights Strategy Director at Marketing Workshop, where she harnesses over 15 years of client-side marketing experience to drive impactful consultative marketing and research services across diverse industries, including restaurant, education, healthcare, and consumer retail. In her current role, Jessica is...
Jessica Pryor serves as the Insights Strategy Director at Marketing Workshop, where she harnesses over 15 years of client-side marketing experience to drive impactful consultative marketing and research services across diverse industries, including restaurant, education, healthcare, and consumer retail. In her current role, Jessica is instrumental in transforming complex data into actionable insights that empower organizations to make informed strategic decisions. Her intellectual curiosity fuels her commitment to uncovering deep consumer and marketplace understanding, enabling her clients to navigate the evolving landscape of consumer behavior effectively.
Jessica has led key projects that focus on enhancing brand strategy and optimizing marketing initiatives for both B2C and B2B companies. By employing advanced research methodologies and leveraging her expertise in social media, event management, and project management, she has successfully guided numerous organizations in identifying growth opportunities and refining their marketing strategies. Her ability to assess business learning needs and translate insights into practical applications has proven invaluable in helping her clients achieve measurable results.
In addition to her research acumen, Jessica is a skilled collaborator, adept at fostering partnerships that drive innovation and success. Her experience in managing trade shows and events further complements her strategic approach, allowing her to create engaging platforms for brands to connect with their audiences. With a passion for continuous learning and a commitment to excellence, Jessica Pryor is a pivotal force at Marketing Workshop, dedicated to unlocking the potential of insights to fuel business growth and success.
