Jessica Howe is a dedicated Adjunct Professor at the University of Southern Indiana, where she leverages her extensive experience in sports management and marketing to enrich the academic environment. With a robust background in the higher education sector, Jessica specializes in Sport Event Management, Sports...
Jessica Howe is a dedicated Adjunct Professor at the University of Southern Indiana, where she leverages her extensive experience in sports management and marketing to enrich the academic environment. With a robust background in the higher education sector, Jessica specializes in Sport Event Management, Sports Marketing, and Public Relations, providing students with practical insights into the dynamic world of sports. Her courses, such as Application & Principles of Sport Management and Sport Publicity and Promotion, are designed to equip students with the essential skills needed to thrive in the competitive sports industry.
Jessica's expertise in event management is particularly noteworthy, as she has successfully orchestrated numerous sporting events that not only enhance the visibility of athletic programs but also foster community engagement. Her proficiency with tools like Adobe Creative Suite and Microsoft products allows her to teach students the importance of digital strategy and effective marketing techniques in promoting sports events. Furthermore, her knowledge of media relations and advertising strategies enables her to guide students in crafting compelling narratives that resonate with diverse audiences.
In addition to her teaching responsibilities, Jessica is actively involved in key projects that bridge the gap between academia and the sports industry, including collaborations with local sports organizations and initiatives aimed at enhancing student internship opportunities. With a Master of Business Administration (M.B.A.) from Lindenwood University, she combines her academic credentials with real-world experience, making her a valuable resource for students aspiring to make their mark in sports management. Jessica's commitment to fostering a comprehensive understanding of the sports landscape ensures her students are well-prepared to navigate the complexities of this exciting field.
