Jessica Diaz is a dynamic Vice President of Marketing at Optum, where she plays a pivotal role in shaping the company’s strategic direction in the healthcare landscape. With a robust background in both B2B and B2C marketing, Jessica excels in creating integrated marketing strategies that...
Jessica Diaz is a dynamic Vice President of Marketing at Optum, where she plays a pivotal role in shaping the company’s strategic direction in the healthcare landscape. With a robust background in both B2B and B2C marketing, Jessica excels in creating integrated marketing strategies that resonate with diverse audiences, particularly in the context of healthcare solutions for older adults. Her leadership is instrumental in uniting Landmark Health, naviHealth, and Prospero Health under the Optum umbrella, fostering a collaborative environment that prioritizes holistic care.
At Optum, Jessica is currently spearheading key projects aimed at enhancing the customer experience by aligning marketing initiatives with the company’s core purpose and values. She is a master brand builder, leveraging her expertise to craft compelling narratives that highlight the importance of integrated care models. By addressing the physical, mental, and social needs of individuals, Jessica ensures that marketing efforts not only drive engagement but also contribute to meaningful outcomes for patients.
Her thought leadership in healthcare marketing is complemented by a strong focus on content strategy and product marketing, where she leads cross-functional teams to launch innovative solutions that meet the evolving needs of the market. Jessica’s can-do spirit and entrepreneurial mindset empower her colleagues to embrace challenges and deliver impactful results. Through her strategic vision and commitment to excellence, she continues to elevate Optum’s brand presence and drive significant advancements in the healthcare sector.
