As the Director of Consumer Insights and Digital Engagement at Penn State Health, Jerry Griffin is at the forefront of transforming how healthcare interacts with its patients and communities. With over 20 years of experience in managing and launching high-impact marketing programs, Jerry leverages a...
As the Director of Consumer Insights and Digital Engagement at Penn State Health, Jerry Griffin is at the forefront of transforming how healthcare interacts with its patients and communities. With over 20 years of experience in managing and launching high-impact marketing programs, Jerry leverages a substantial promotional budget ranging from $50 to $225 million to drive innovative strategies that enhance patient engagement and satisfaction. His expertise in consumer behavior and customer analysis allows him to develop comprehensive consumer journey maps, which are essential for understanding and improving the patient experience across various digital platforms.
In his current role, Jerry is responsible for leading the development and evolution of a cohesive enterprise vision for all digital assets within the organization, aligning with the core missions of Education, Research, Patient Care, and Community Engagement. He employs data-driven approaches to recommend digital modalities that enhance customer interface experiences, ensuring that Penn State Health remains at the cutting edge of digital engagement. By overseeing user experience platforms and integrating insights from marketing research and online advertising, Jerry is able to optimize programs that not only meet but exceed the expectations of patients and stakeholders alike.
Moreover, his proficiency in CRM and shopper marketing, combined with a Six Sigma mindset, empowers him to forecast, budget, and staff effectively, ensuring that strategic initiatives are executed seamlessly. As a change agent in the healthcare sector, Jerry Griffin is dedicated to evolving strategies that not only drive organizational growth but also foster meaningful connections between healthcare providers and the communities they serve.
