Jerry Clode is a seasoned expert in cultural insights and market research, currently serving as the Founder of The Solution Consultancy. With a career that began in the 1990s in China, Jerry has cultivated a wealth of experience across major global markets, including Shanghai, London,...
Jerry Clode is a seasoned expert in cultural insights and market research, currently serving as the Founder of The Solution Consultancy. With a career that began in the 1990s in China, Jerry has cultivated a wealth of experience across major global markets, including Shanghai, London, Singapore, and São Paulo. His unique journey started as one of the first foreign moderators and interviewers in China, where he quickly established himself as a leading cultural insight expert for WPP. This foundational experience has equipped him with a deep understanding of consumer behavior and market dynamics in diverse cultural contexts.
At The Solution, Jerry leverages his extensive expertise in quantitative research, consumer insight, and segmentation to empower brands aiming to thrive in China, Asia, and other emerging markets. His innovative service focuses on providing actionable strategies that encompass everything from questionnaire design to digital strategy, ensuring that brands can effectively position themselves and innovate their products in competitive landscapes. Key projects under his leadership have involved collaborating with FMCG giants to refine their marketing approaches and enhance customer engagement through tailored insights.
Jerry’s commitment to helping brands navigate the complexities of emerging markets is underscored by his proficiency in positioning and product innovation. He believes that understanding cultural nuances is critical for success, and he is dedicated to equipping brands with the tools they need to resonate with consumers on a deeper level. Through The Solution, Jerry continues to shape the future of market research, driving impactful change for brands looking to make their mark in dynamic regions.