Jeroen Van Beek is a seasoned leader with over two decades of experience in the consumer products industry, currently serving as the Country Lead for Hasbro in the Benelux region. In this pivotal role, Jeroen oversees a culturally diverse team of 30 professionals across Sales,...
Jeroen Van Beek is a seasoned leader with over two decades of experience in the consumer products industry, currently serving as the Country Lead for Hasbro in the Benelux region. In this pivotal role, Jeroen oversees a culturally diverse team of 30 professionals across Sales, Marketing, Operations, and Finance, fostering an environment of collaboration and innovation. His strategic vision has been instrumental in driving significant growth, enabling Hasbro to achieve record-breaking profits in a competitive market landscape.
Jeroen's expertise in financial planning and business analysis allows him to maintain P&L responsibility for Hasbro in the Benelux area, ensuring that the company's financial health aligns with its ambitious growth objectives. He is adept at connecting with key retail and licensing partners, leveraging these relationships to understand and deliver on their strategic goals. This ability to forge strategic partnerships is complemented by his skills in retail marketing and digital media, which have been crucial in enhancing Hasbro's market presence and consumer engagement.
A strong advocate for coaching and mentoring, Jeroen is committed to developing talent within his team, empowering them to excel in their roles and contribute to the overall success of the organization. His leadership style emphasizes business strategy and new business development, positioning Hasbro as a forward-thinking player in the ever-evolving consumer products sector. Under his guidance, the Benelux route-to-market strategy has been effectively aligned with broader corporate objectives, ensuring that Hasbro not only meets but exceeds its market aspirations.
