Jeremy Chapman is a seasoned marketing professional with a wealth of experience in management, product development, and consumer marketing, currently serving as the Head of Marketing for Boys, Pets, and Costumes at Jazwares, LLC. In this pivotal role, Jeremy spearheads the consumer marketing strategy for...
Jeremy Chapman is a seasoned marketing professional with a wealth of experience in management, product development, and consumer marketing, currently serving as the Head of Marketing for Boys, Pets, and Costumes at Jazwares, LLC. In this pivotal role, Jeremy spearheads the consumer marketing strategy for a diverse portfolio that includes iconic entertainment franchises such as Pokémon, Marvel, Star Wars, and Roblox. His expertise lies in developing compelling marketing campaigns that resonate with younger consumers, leveraging his deep understanding of the toy industry and its unique dynamics.
At Jazwares, Jeremy leads a talented marketing team, overseeing budget management and ensuring that resources are allocated effectively to maximize impact. His responsibilities extend to managing relationships with licensors and agencies, which is crucial for maintaining brand integrity and driving successful collaborations. Jeremy's strategic approach to paid media planning and creative development enables him to craft innovative marketing initiatives that capture the attention of both children and their parents.
With a strong foundation in financial analysis and market research, Jeremy is adept at analyzing consumer trends and retail dynamics, allowing him to make informed decisions that drive brand growth. His skills in brand management and product development are complemented by a keen eye for art direction, ensuring that every marketing touchpoint aligns with the overarching brand narrative. As a leader in the toy industry, Jeremy Chapman continues to shape the future of play by creating engaging experiences that inspire imagination and foster connections among young consumers.
