Jenny Morrison stands out as a pivotal figure at Full Sail University, where she serves as the Course Director of Music Business. With over two decades of multifaceted experience in the music industry, Jenny has cultivated a reputation for her engaging teaching style and her...
Jenny Morrison stands out as a pivotal figure at Full Sail University, where she serves as the Course Director of Music Business. With over two decades of multifaceted experience in the music industry, Jenny has cultivated a reputation for her engaging teaching style and her ability to connect authentically with students. Her role encompasses the design and delivery of innovative curricula that not only cover foundational concepts but also delve into contemporary issues in the music business, such as the impact of social media and digital marketing strategies.
In her courses, including Talent Evaluation & Pitch and Music Supervision, Jenny emphasizes real-world applications, ensuring that students are well-prepared for the dynamic landscape of the music industry. Her expertise extends to record label development, where she guides students through the intricacies of launching and managing a successful label in today's digital-first environment. By integrating platforms like TikTok and the Creator Marketplace into her lessons, she equips aspiring music professionals with the tools they need to thrive in a rapidly evolving market.
Jenny's commitment to higher education is evident in her approach to fostering entrepreneurship among her students. She encourages them to think critically about their careers and to leverage their unique talents in a competitive industry. As a Props-winning educator, Jenny Morrison continues to inspire the next generation of music business leaders, blending her extensive industry knowledge with a passion for teaching that resonates deeply with her students.
